Lisa's Hummus: From Startup to Health Food Empire
The New Zealand food industry is booming, and one company is ready to make the most of it. Lisa's Hummus and Dips , a local food company, has a clear goal: to create "perfectly happy customers" while sticking to high quality and safety standards. Their story shows how smart marketing can turn a small local brand into a market leader. Understanding the Competition Lisa's, a New Zealand hummus brand, competes with well-known names like Good Taste and Just Hummus. Good Taste sells a non-vegetarian hummus for $3.99 (200g), while Just Hummus targets health-conscious buyers with garlic and lemon hummus at $3.69 (175g). Lisa's found a spot in the market by offering their hummus at $2.99 for 200g, focusing on vegetarians and health lovers who want good quality at a fair price. Product Innovation and Market Position Lisa's has a wide range of hummus flavors, including capsicums, chickpeas, coriander, cumin, garlic, eggplant, and more. They work hard to make authentic, ...